Google’s Re-Focus, Its Meaning, and Its Risks
Updated: 2011-05-31 01:52:45
When it was announced in the early portions of 2011 that Eric Schmidt, long-time CEO and established C-level guru, was handing the control of Google back to original founder Larry Page, we knew that big changes were ahead. It was hard to say, however, whether Page’s leadership would mean more of the same or if [...]Check out the SEO Tools guide at Search Engine Journal.Google’s Re-Focus, Its Meaning, and Its isks

: , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member SearchCap : The Day In Search , May 30, 2011 May 30, 2011 at 4:37pm ET by Barry Schwartz Below is what happened in search today , as reported on Search Engine Land and from other places across the . web From Search Engine : Land Hot At Sphinn : Measuring Social Influence , Matt Cutts’ Live Chat More Social media measurement was the hot topic last week on our sister site , Sphinn . A discussion about measuring social media influence picked up the most comments during the week , while an article about social media marketing ROI was our most popular content among Twitter users . Separately , an article about Matt Cutts’
Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Mobile Mondays How Mobile Searchers Are Changing Keyword Research May 30, 2011 at 12:49pm ET by Bryson Meunier Many analysts are making the case for separate device targeting in mobile paid search these days , but due largely to the subtlety of the differences in natural search results , too many SEOs are under the mistaken impression that desktop and mobile SEO are one in the same . Because this ignorance affects all of us by not giving us the tools we need to target mobile users effectively , I’m using a few columns to make the differences crystal . clear In my last column , I started to make the case for how SEO
Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member With Google Wallet Mobile Payments Era Is Finally Here May 30, 2011 at 10:16am ET by Greg Sterling For more than a decade people have prophesied the end of cash and credit cards . And for the past two years the drumbeat around mobile payments has grown steadily louder with the adoption of smartphones . Now numerous companies are jockeying to participate in what expected to be a huge market that will eventually generate billions in fees and . revenue In the same way that Apple redefined and accelerated the development of the smartphone market with the iPhone in 2007, Google Wallet marks the beginning of the mobile payments
Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Google Apparently Testing Numbers In Job Ads May 30, 2011 at 10:12am ET by Pamela Parker Google seems to be testing an AdWords display for jobs ads that includes an automatically-generated extra line of description that includes the number of jobs available and reiterates the brand of the advertiser . To make room for this third line , the two description lines are . combined image via Periscopix Presumably the number of jobs comes from Google Base uploads by the sites advertising , as it appears to be dynamically generated by . Google The apparent test was spotted by James Carswell of Periscopix in the UK , who notes that
: SEO News Search Home A-Z About Forums Jobs Newsletters Newswall Stats Training Tools Webinars Whitepapers You are here : Home Analytics Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Unified Tracking : Making Sense of Display and Search Data by Ammon Brown May 29, 2011 As digital marketers and agencies seek to fully understand the power of the display search one-two punch to drive sales , there remains a void waiting to be filled by tools that can aggregate measurement for both in a single solution . Ultimately , the industry is craving something that will not only track results across numerous media and touchpoints , but enable advertisers to fine-tune campaigns and adjust allocations on the fly to optimize . impact Unified tracking can get us closer , but
: Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Analyze This Size Does Matter : How Retailers Should Manage Campaigns For Big Small Ticket Items May 27, 2011 at 1:33pm ET by Siddharth Shah Big retailers with a substantial store presence most often have a big online presence with thousands of SKUs . Apart from drawing consumers who might solely look online to buy products , they also help consumers in the earlier research phase of the buying cycle . Sometimes , the merchant will complete a transaction online that might have otherwise happened in the . store An SEM manager for such a retailer is often faced with several campaign management . questions Should the
Google is kicking the competition all over the board in some arenas (70% search share, anyone?), but there are also sectors where the race is tight or where Google is clearly losing. One good example of an ongoing race is the free webmail services battle. Here Microsoft is in the lead with 364 million users as of [...]Check out the SEO Tools guide at Search Engine Journal.Gmail Adds People Widget, Another Step Toward ocial
: Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Official : Google’s New Travel Search OneBox May 27, 2011 at 12:30pm ET by Barry Schwartz As we expected Google officially announced the launch of their new flight onebox . The new travel onebox will show up when you search for flight related keywords with destinations . For example , flights from new york to san francisco or flights from new york or flights to new york They all work to five you an expandable box of flight options from or to a location . Google is not currently using the search technology from the ITA acquisition but implied the ITA software may be used in future versions of flight . search This is
As of today, there has been an interesting update coming from Tweet publishing Tool Buffer. The app was reviewed here on SEJ a few months ago. It allows you to add tweets to your Buffer which are then posted at conveniently spread out intervals throughout the day. So you can add a lot of tweets [...]Check out the SEO Tools guide at Search Engine Journal.How To Tweet More Content From Anywhere On The eb
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